How can Bute increase its appeal to the marine tourism visitor?
Well, we are going to try and find out by carrying out some research. We have secured a small amount of funding from the Big Lottery Fund and we have commissioned Nina Graham to carry out the work. Nina was on Bute last week and has already made contact with businesses and individual islanders as she begins to gather information. Bute is enviably situated between the beautiful Kyles of Bute and the Clyde Estuary, a top sailing route, and we have plenty of amenities to cater for the marine tourism visitor. We are uniquely placed to capitalise on this growing visitor market and at the moment supply is not meeting demand. VisitBute recognised that this untapped potential offered the island a rare opportunity to take a fresh approach to developing tourism activity by targeting a specific market; a market which, to date, has not been the focus of any marketing campaign. Nina will be conducting meetings and distributing questionnaires to inform an agreed, co-ordinated strategy for moving forward with Bute’s marine tourism development. She can be contacted on 07772 281698 or at email@example.com
The draft National Marine Tourism Strategy (NMTS) was launched on 10 October 2014. VisitBute could not have anticipated the Strategy at the inception of its own marine tourism project yet its ambition underpins our belief that we were right to focus on developing the potential of this particular sector of tourism activity. The NMTS comes at an opportune time for us to be guided by and align to a national strategy, that has secured government and agency support, from a local dimension and priorities. The Strategic Plan for Scotland’s Marine Tourism Sector has been aptly named ‘Awakening the Giant’ in national recognition its growth value. Nina attended one of a series of workshops held last week to contribute to development of the final strategy. There is a workshop in Glasgow on Thursday 4th (details in the download below) however if you are unable to attend you can still engage and participate in shaping the Strategy through an online survey.
More about this exciting and important new initiative can be found on the attached Consultation brief. Click this link to download it National Marine Tourism Strategy – Consultation